Map the lifecycle
Define the stages that matter to the product and the events that indicate a transition. Avoid segments that cannot lead to a meaningful decision.
Retention & CRM
Design the next relevant step.
Connect lifecycle strategy to player context, communication and measurement. Build workflows that can be understood, operated and reviewed.
LifecycleEligibilityMeasurement
What should happen after this event?
A framework for turning an operational question into a clear course of action.
Design the workflow
Specify the trigger, eligibility, exclusions, message and next step. Include responsible gaming and communication preferences in the workflow.
Review the outcome
Choose a measurement window and a comparison approach. Track intended outcomes alongside cost and potential adverse effects.
The decisions underneath.
Open a question to explore what needs to be clarified.
Eligibility
Who should receive a communication, and who should be excluded?
Incentive economics
How does the proposed incentive affect the cost of the journey?
Measurement
What evidence would support changing or stopping the workflow?
Make the thinking usable.
Example working documents for a clearly scoped engagement.
- Lifecycle map
- Segment definitions
- CRM workflow specification
- Measurement plan